Steve Perez

P.O.Box 12107
La Jolla,CA 92039

Multilevel, multidisciplinary experience -- management, travel, tourism, business, technology, crime, courts,
government, sports, investigative projects


Travel Web editor / editor, websites for Freedom Orange County Information, Inc., publishers of and

Principal content producer,, website for the San Diego Union-Tribune.

Writing and editing

Staff writer, business, North County Times; business columnist, staff
writer for the Santa Cruz County Sentinel, county's largest daily newspaper.  As full-time business writer in 1995, doubled amount of local business coverage and established regular Sunday business section, resulting in Sentinel's recognition as "Business of the Year" by the Santa Cruz Area Chamber of Commerce. 

Journalism instructor at University of California; Santa Cruz, developed
curriculum, lectured, directed student staff.

Free-lance sportswriter for the LOS ANGELES TIMES, San Diego County edition. Staff writing, desk assistant, on-air positions at television and radio stations in southern and central California.

On-air reporting/media projects

Correspondent, program host, special projects for TCI Media Services.
Hosted coverage of county's largest racing event, the Wharf to Wharf
race. Conceived and executed CruzTec '96, county's first ever high-tech job opportunities conference.

Santa Cruz County correspondent for KTOM radio, No.-1 rated country
music station in Salinas, routinely broke major stories ahead of competing radio and local TV stations.

Free-lance reporter for KCBA NewSource 35, Fox-affiliate television
station based in Salinas, and for various other programs.

Santa Cruz Bureau chief for KMST-TV, CBS affiliate based in Monterey, coverage of major events ranging from Loma Prieta Earthquake, to Pebble Beach fire.

General assignment reporter and sports director for KECY-TV, CBS affiliate in El Centro.

Relevant work history

1990-present Productions, LLC Originally established 1990 as Apex Productions, a sole proprietorship in Santa Cruz, Calif., and joint venture known as BayNewsVideo. 
Web content production, web development, video and multimedia acquisition, editing and DVD development. Relocated to San Diego area 1999. Central Coast projects included electronic field production for nationally syndicated programs, writing collaborator, freelance writer on books and book proposals, various marketing clients, web sites and print publications and free-lance broadcast journalist  for Central Coast radio and TV stations.

May 2006-August 2007
Web editing, content production and development, video, photography, multimedia, web development and content production for the Orange County Register's web site. Santa Ana, Calif.

May 1999-February 2006; principal content producer, news.  Duties include updating news and sports pages, covering breaking news, writing, editing, video production, and various duties associated with news gathering and organization. San Diego, Calif.

Nov. 1998-May 1999
North County Times; staff writer, business, including technology, economics, golf industry, Escondido, Calif.

1990-August, 1998
Columnist, staff writer
Santa Cruz County Sentinel; business correspondent and columnist, business writer, joined staff in 1990 as night cops/crime reporter.
Santa Cruz, Calif.

Sept. 1995-Jan. 1997
Special Projects 
TCI Media Services, Monterey/Santa Cruz;  host, correspondent, public relations, marketing, research. Scotts Valley, Calif.

KMST-TV, Santa Cruz Bureau Chief. Monterey, Calif.

KECY-TV, sports director, news reporter. El Centro, Calif.

KFMB-TV/AM & FM, radio news public affairs, radio news anchor,  TV news writer. San Diego, Calif.


San Diego State University, Bachelor of Arts: Journalism.  Minor: political science. University of California, San Diego Extension Professional Certificate in Multimedia Development. Continuing education: Industry workshops such as Search Engine Optimization conducted by Network Solutions Inc., Multimedia Immersion conducted by the National Press Photographers Association, The Travel Channel Academy, alumni, AP's "NewsTrain" newsroom leadership through the San Diego Union-Tribune. Training or classes in Avid Xpress Pro, Final Cut Pro, digital photography, Photoshop, After Effects and Macromedia Flash. Certified in Apple's Final Cut Pro at 2003 DV Expo in Los Angeles.


Journalist in residence program, University of Missouri; Ford Fellowship in Business Journalism, University of Kansas, Mo.; Society of Professional Journalists, Online News Association, National Press Photographers Association, National Association of Photoshop Professionals. Prior memberships: Society of American Business Writers and Editors, Investigative Reporters and Editors.


Online News Association, First place, breaking news, large site, for coverage of the 2003 San Diego wildfires, First place, online sports story, 2000, Society of Professional Journalists, San Diego Pro Chapter; First place, online sports story, 2001, Society of Professional Journalists, San Diego Pro Chapter; First place, online news story, 2000, Society of Professional Journalists, San Diego Pro Chapter; First place Online Science/Health Story, Society of Professional Journalists, San Diego Pro Chapter, San Diego Press Club Journalism Awards, 2000, First place, Best Integration of Media, 2000 and 2001, San Diego Press Club Journalism Awards